PLATE AND PATTERN CAMPAIGN
With the sustainable company, Plate and Pattern, being featured in Anthropology stores, this brand required social media ads, flyers, and post-purchase merchandise to be designed to establish a brand identity for their feature. Plate and Pattern sells woven seagrass plates lined with vegetable parchment, a natural, biodegradable product. The company makes hosting large gatherings easy and needs an eye-catching design that will draw in eager entertainers. Brand photography was combined with simple typography to relate to the natural and minimal ingredients their products are derived from. “Eat Smarter” is the campaign slogan encouraging customers to choose a product that saves time, money, and the environment.