This campaign combines a music genre with a current existing brand. The music festival inspired by this genre must be sponsored by the selected brand. Finding commonalities between the country music genre and the Tesla brand while creatively expressing them is the main goal for these individual deliverables. The festival slogan is “Embrace the Joyride” relating to the Tesla values. The rustic and warm additions hint at the sunset aesthetic of the festival. The dates of the festival are during the 2024 longest days of the year, encouraging people to do the most with their daylight. The logo itself includes a sun with its sharp rays correlating to the spurs placed on cowboy boots. Bemirs is the main typeface paired with Momcake Bold for heavy contrast and a change in informational tone.