This three-layered typeface is representative of the High Noon brand in its fluid and dynamic body. Its vibrant appearance captures the energetic spirit this brand is built upon. This type addition complements the standing style in place while also introducing new elements to excite and intrigue the consumer. The deliverable is based on the setting in which these beverages are often consumed. The High Noon brand often captures its products being enjoyed at the beach and in the sunny outdoors. The bursts on the corners of each letter represent seltzer bubbles as well as sunbeams. The liquid-like body of the font was meant to resemble the ocean and its fluidity as well as heat waves.