ME TOO BUS POSTER CAMPAIGN

This bus poster campaign revolves around the Me Too Movement that was started in 2006. This movement has given thousands of women the platform and courage they need in order to tell their individual stories. The bus posters serve the purpose of spreading awareness and knowledge about the movement itself. With slogans including “The Time is Now” people will be encouraged to look deeper and investigate the cause further. The campaign’s symbol is a take on the current feminism logo. Pictured is a woman’s hand holding up the peace sign representing the movement’s strive for justice and equality, while also showing the number “two” relating to the campaign name. The retro and extraterrestrial aesthetic of the collage relates to the timeless aspect of this cause and the magnitude it has the potential to benefit.

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